MTV Games Appoints New Executive VP and General Manager
One man so powerful he can do both jobs!
Published: June 29, 2009
MTV Games, prolific publishers of Rock Band and Rock Band expansions, as well as, well, nothing else so far, today announced they have appointed a new Executive Vice President and General Manager (two roles that are apparently superficial enough to allow one man to handle both jobs). Van Toffler, President of MTV Networks (and very likely the inspiration for the Van Wilder series of movies) introduced for Executive Vice President of THQ Scott Guthrie as the man slated to fill the top executive positions in the game division. No word on what exactly happened to the previous EVP an GM, but a nasty rumor persists that they are slated to appear on an upcoming Real World/Road Rules challenge on MTV.
“With our acquisition of Harmonix to our relationship with Jerry Bruckheimer Games, Inc., MTV Games has quickly risen to become one of the top five video gaming publishers," said Toffler. "We're going after the best in music video gaming with Rock Band and the best in story telling with our Bruckheimer partnership, and now we have the best leaders and team in place to bring MTV Games to the next level and grow through the next evolution in video games.” Hopefully this partnership along with new executives will push MTV games past Rock Band and into more "National Treasure" and "CSI" branded games.
As EVP and GM of MTV Games, Guthrie will direct the unit’s publishing strategy and execution including marketing, sales and distribution of all MTV Games products, which includes the successful “Rock Band” franchise developed by Cambridge, MA based Harmonix Music Systems which Viacom’s MTV Networks acquired in 2006. Guthrie is charged with setting the business direction for all marketing, sales, bundling, sourcing, purchasing, planning and supply-chain management and manufacturing of MTV Games’ video game products. Apparently MTV networks uses upper level management to press DVD's for them when they aren't restocking the supply closet.
“With our acquisition of Harmonix to our relationship with Jerry Bruckheimer Games, Inc., MTV Games has quickly risen to become one of the top five video gaming publishers," said Toffler. "We're going after the best in music video gaming with Rock Band and the best in story telling with our Bruckheimer partnership, and now we have the best leaders and team in place to bring MTV Games to the next level and grow through the next evolution in video games.” Hopefully this partnership along with new executives will push MTV games past Rock Band and into more "National Treasure" and "CSI" branded games.
As EVP and GM of MTV Games, Guthrie will direct the unit’s publishing strategy and execution including marketing, sales and distribution of all MTV Games products, which includes the successful “Rock Band” franchise developed by Cambridge, MA based Harmonix Music Systems which Viacom’s MTV Networks acquired in 2006. Guthrie is charged with setting the business direction for all marketing, sales, bundling, sourcing, purchasing, planning and supply-chain management and manufacturing of MTV Games’ video game products. Apparently MTV networks uses upper level management to press DVD's for them when they aren't restocking the supply closet.
