Grand Theft Auto IV Sales Numbers
Jaw dropping results within.
Published: May 8, 2008
The results are in. Grand Theft Auto IV... you ARE the father... of a whole lot of money.
Take-Two Interactive Software, Inc. touted some figures today, just to gloat a little bit about how much Grand Theft Auto IV has pulled in since its release. Approximately 6 million units flew off store shelves into PlayStation 3's and Xbox 360's in the game's first week of release, racking up more than $500 million. What's even more astounding is that Grand Theft Auto IV sold 3.6 million units in its opening day alone to the tune of $310 million in sales globally.
"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level," said Strauss Zelnick, Chairman of Take-Two.
Not really much more you can say to that. Everyone knew Grand Theft Auto IV was going to sell and sell a lot. We just didn't know exactly how well. Hollywood will definitely be taking a look at these figures and trying to figure out how they can get into the act even more than they are now.
"Rockstar's goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.
Rockstar outdid themselves this time around.
Now let's see what EA has to say about all of this. Times will be interesting indeed.
Take-Two Interactive Software, Inc. touted some figures today, just to gloat a little bit about how much Grand Theft Auto IV has pulled in since its release. Approximately 6 million units flew off store shelves into PlayStation 3's and Xbox 360's in the game's first week of release, racking up more than $500 million. What's even more astounding is that Grand Theft Auto IV sold 3.6 million units in its opening day alone to the tune of $310 million in sales globally.
"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level," said Strauss Zelnick, Chairman of Take-Two.
Not really much more you can say to that. Everyone knew Grand Theft Auto IV was going to sell and sell a lot. We just didn't know exactly how well. Hollywood will definitely be taking a look at these figures and trying to figure out how they can get into the act even more than they are now.
"Rockstar's goal is to make each new title in the Grand Theft Auto franchise even better than those that preceded it, and Grand Theft Auto IV is a smashing success on that score. Grand Theft Auto IV makes full use of the power of next generation technology, and offers players an experience unique in the interactive entertainment medium. This game sets a new standard in the industry, with critics hailing it as both an artistic and technological masterpiece," said Ben Feder, Take-Two's Chief Executive Officer.
Rockstar outdid themselves this time around.
Now let's see what EA has to say about all of this. Times will be interesting indeed.
