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Soul Calibur II

Soul Calibur II Promotions in Full Swing

Namco has confirmed that the marketing campaign of Soul Calibur II has begun.
Author: Kyle Sutton
Published: August 13, 2003

Namco Hometek announced today that sales and marketing campaigning of Soul Calibur II, which is two weeks away from its multi-platform release, is fully underway.

"The launch of Soul Calibur II is truly becoming an industry event," said Robert Ennis, chief financial officer for Namco Hometek Inc. "The excitement being generated at retail for the title's release has been tremendous. Consumers can't wait to get their hands on the game."

So what can we expect to see of this fully-blown Soul Calibur II campaigning? It seems Namco has all genres media of covered, as the game will be promoted through broadcast, cable and syndicated television advertising; print and online advertising in enthusiast and general interest publications and websites; highly innovative pre-sell and launch promotions at retail; public relations; an entertainment industry seeding program; and heavy console-specific promotional activities, such as in-store kiosks, demo disks, event marketing and online promotions. In addition, select retailers nationwide plan to run "midnight madness" events, complete with demos and copies of Soul Calibur II, free food and drinks, as well as prize and giveaways. Only the best for the game that received the "Best Fighting Game" award at the 2003 Electronic Entertainment Expo.

"The retail and gamer communities are backing Soul Calibur II in a major way," said Garry Cole, senior vice president of sales for Namco Hometek Inc. "The incredible retail promotional support and consumer pre-sell commitments we've already received have been a true testament to the power of the brand."

Soul Calibur II will be hitting retail shelves nationwide on August 26. The game will carry an ESRB rating of "T" for "Teen."