Gamers will be able to use their EyeToy to play a number of mini-games in EA's Harry Potter and the Prisoner of Azkaban.
Big releases including a new Harry Potter and Fight Night 2004 give EA a solid fiscal first quarter.
The best selling children's book series will now become a videogame series.
See will once again be Electronic Arts' lead advertising agency, while Wieden+Kennedy will cover for the Need for Speed and Tiger Woods franchises.
The action and adventure from Harry Potter and the Prisoner of Azkaban is currently in the works for a multi-console game.
From price cuts to PSP revelations, SCEA's Tuesday morning press conference covered it all. Get the scoop inside!
Goes where, well, every other Harry Potter game has gone before.