Sony Computer Entertainment America announced today the release of the EyeToy, a snazzy little USB camera that is able to detect a gamer's motion and directly put him/her into a game. Developed by Sony Computer Entertainment Europe, the camera comes with a title for the peripheral known as EyeToy: Play, which has already taken Europe by storm, selling over a million units since its July release there.



"EyeToy: Play will change the face of traditional gaming as we know it because of its universal appeal and innovative technology. It's easy and fun, so anyone and everyone will be able to pick it up and play," said Ami Blaire, director, product marketing, Sony Computer Entertainment America. "Based on its European success and the buzz already received in the US, we expect EyeToy to be one of this holiday's must-have products."



EyeToy: Play features 12 mini-games, such as Beat Freak and Soccer Craze, in addition to an innovative Play Room, which allows players to add an assortment of visual effects to their image, and Video Messaging.



"The migration of this generation of videogame consoles into the mass market presents opportunities to sell products that will appeal to the casual gamer by expanding the traditional notions of playing videogames into new and diverse areas," said Schelley Olhava, analyst, IDC. "EyeToy falls within this new category of devices that expand the gaming experience beyond the controller."



Both the EyeToy and EyeToy: Play are available in retail stores now.