New P.O.D. CD to Feature Special Version of Amplitude
SCEA and Atlantic Records have announced that Payable On Death's upcoming CD will come packaged with a special version of the game Amplitude.
Published: October 5, 2003
Sony Computer Entertainment America and Atlantic Records have made a groundbreaking announcement concerning the up-and-coming release of alternative band Payable On Death's album. Amazingly, the first one million copies of the group's album, "Payable On Death," will include an exclusive version of the PlayStation 2 game, Amplitude. What makes it exclusive, you ask? Get this: the game will feature a non-album track from P.O.D. called "Space". The disk will also feature a 50-minute behind-the-scenes documentary, "Inside P.O.D. Culture," and a special feature on Daniel Martin Diaz, the artist who created the paintings and sketches for the packing of the group's "Payable On Death" album. The best part, though? The two-disk package, due out on November 4, will retail for only $19.98!
"We pride ourselves on delivering first-rate content for both a unique and memorable interactive experience," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "Through our promotion with Atlantic Records, PlayStation 2 and P.O.D. fans will experience for the first time, a one-of-a-kind medium that fully delivers innovative entertainment for the consumer to listen and re-create what they hear."
"This is a breakthrough in the way we market music," stated Atlantic co-president Ron Shapiro. "As the lines between media are increasingly blurred, and the competition for the consumer's attention is ever more fierce, the new P.O.D. release is a remarkable response to the challenges before us. With an extremely low price point, the added value is exceptional and the sales potential enormous. This is only the first in what we hope will be a series of truly innovative, consumer-driven projects designed first and foremost with the fans' interests and desires in mind."
"P.O.D. is the ideal group to spearhead this groundbreaking, cross-media approach to new releases," added Atlantic co-president Craig Kallman. "There is a striking correlation between their core audience and the most avid game players, and this fantastic package gives P.O.D. fans something truly unique and compelling that they can get nowhere else. By combining music, videogame, and DVD elements, we are able to cover all the bases and offer a complete, intimate, multimedia immersion in the world of P.O.D."
P.O.D. lead vocalist Sonny commented: "This idea came out of us wanting to do everything possible to give back to our fans. With all the talk about downloading and CD prices, all we've ever cared about is giving our fans the best. We've been working for most of the year to release a fully playable video game with our record. We were very fortunate that Atlantic and Sony were willing to take this risk with us, especially keeping all of this below $20. 'Payable On Death' is our best record ever and with the PlayStation 2 game, the art cards and all the other things we're doing, our fans will get something big ... something never done before in music."
The "normal" version of 19[/reviews]]Amplitude is out now on PlayStation 2. For more on the band Payable On Death, be sure to check out the official P.O.D. website.
"We pride ourselves on delivering first-rate content for both a unique and memorable interactive experience," said Sharon Shapiro, director, promotions, Sony Computer Entertainment America. "Through our promotion with Atlantic Records, PlayStation 2 and P.O.D. fans will experience for the first time, a one-of-a-kind medium that fully delivers innovative entertainment for the consumer to listen and re-create what they hear."
"This is a breakthrough in the way we market music," stated Atlantic co-president Ron Shapiro. "As the lines between media are increasingly blurred, and the competition for the consumer's attention is ever more fierce, the new P.O.D. release is a remarkable response to the challenges before us. With an extremely low price point, the added value is exceptional and the sales potential enormous. This is only the first in what we hope will be a series of truly innovative, consumer-driven projects designed first and foremost with the fans' interests and desires in mind."
"P.O.D. is the ideal group to spearhead this groundbreaking, cross-media approach to new releases," added Atlantic co-president Craig Kallman. "There is a striking correlation between their core audience and the most avid game players, and this fantastic package gives P.O.D. fans something truly unique and compelling that they can get nowhere else. By combining music, videogame, and DVD elements, we are able to cover all the bases and offer a complete, intimate, multimedia immersion in the world of P.O.D."
P.O.D. lead vocalist Sonny commented: "This idea came out of us wanting to do everything possible to give back to our fans. With all the talk about downloading and CD prices, all we've ever cared about is giving our fans the best. We've been working for most of the year to release a fully playable video game with our record. We were very fortunate that Atlantic and Sony were willing to take this risk with us, especially keeping all of this below $20. 'Payable On Death' is our best record ever and with the PlayStation 2 game, the art cards and all the other things we're doing, our fans will get something big ... something never done before in music."
The "normal" version of 19[/reviews]]Amplitude is out now on PlayStation 2. For more on the band Payable On Death, be sure to check out the official P.O.D. website.
