College basketball is like crack. Heck if we’ll ever figure out why, but there are literally millions of jock heads and sports dads out there who swarm to their TVs (or, for the truly hardcore, sports stadiums) for it, all with the intent of partaking in some rigorous rootin’ and hollerin’. What we do know is that Electronic Arts has cooked you folks up yet another hot edition of college court action with NCAA March Madness 07. We also know that it's shipping today.

Now you know what comes next. Yep, it’s that big o’ list of new and exciting features intended to have you weeping uncontrollably with your flabby arms flailing as you run down to your nearest game store for a copy. Get ready for… an upgraded Dynasty Mode, handy (but temporary) momentum boosts with your all-new Go-To-Guy, the change to take the team-leading reigns as head coach in Sideline General Mode, constant updates through ESPN Radio and the ESPN Sports Ticker, fight songs specific to schools, revamped commentary from Dick Vitale and Brad Nessler and then some. So how about those tears of joy? None, you say? Hmph, some college hoops fan you are.

No matter: NCAA March Madness 07 awaits for any and all who seek it, and with an alluring $30 price tag, it’s a tough bargain to resist. Look for the one with former-Gonzaga-star-gone-Charlotte-Bobcat-draft-pick Adam Morrison on the cover.