It may not be peanut butter and chocolate, but the merger of the seemingly unrelated worlds of Star Wars and those little LEGO building blocks you used to play with as a kid (yes you did, you can't fool us!) apparently birthed quite the hot item. Eidos is reporting that they've already shipped 700,000 units across all platforms, and while that isn't exactly real sales numbers, and we're factoring in the PS2, Xbox, PC and GBA, but it's still nothing to scoff at.

To help spread the word a little more -- especially now that Episode III is nearing release next week -- Eidos is deluging children's TV and magazine ads. Two TV spots, titled "Prophecy" and "Galaxy," are running on Fox, WB Kids, Cartoon Network, Toon Disney, ABC Family and Nickelodeon, and give would-be buyers a peek at the Force abilities of the characters, and of course use official John Williams-scored background accompaniment. The magazine ads are currently running in Disney Adventures and Nickelodeon.

"The LEGO and Star Wars brands have millions of fans spanning all ages. Eidos has put together an integrated TV, retail, print and on-line campaign that offers both extensive reach and frequency", gushed Eidos' VP of Marketing Communications, Paul Baldwin. "This campaign is targeted at Lego and Star Wars fans everywhere. You will not be able to turn on your TV or walk into a store without seeing the product advertised."

There are also quite a few enticing bundles designed to reel in fence sitters. Buying a copy of the game on any platform at Target will get you a free movie ticket to Episode III, snagging a PC copy at Wal-Mart gets you a little LEGO Darth Vader magnet, and picking up the GameBoy Advance version gets you a similar Yoda figure.

We should have a (very late) review of the game after E3's over. Check back then.