Blitz Ships
The League is headed to stores near you.
Published: October 17, 2005
Is seems the final frontier for sports games is integrating what happens off the field into what happens on it. To capture the action that happens in the lives of the athletes once they hit the locker room is as much a part of the game as what happens during the game – or at least that’s the impression we’re getting with all the different games trying to do it.
Sony’s trying their hand at it with basketball in NBA 06, but with the ill-fated Road to Sunday being shelved, the void left for a similar experience was wide open, and Midway was more than happy to step in with their own offering. Blitz: The League is that offering.
Now that EA has exclusive rights to nearly every televised variation of football, developers have had to get creative. For some, it meant integrating fighting and betting mechanics, but for Midway, it’s been more of a shift to an all-out storyline, and one unencumbered by the restrictions of an official license.
“Blitz: The League is the football videogame that Midway has always wanted to develop given the creative freedom from NFL restrictions,” opines Midway’s chief marketing officer, Steve Allison. “As a result, we’ve been able to focus our efforts on developing an entertaining sports game that also leverages the controversy of what happens both between the lines and beyond in professional sports today.”
The game launches amid a massive advertising blowout, so chances are if you’re a male between the ages of 18-34, and you watch a fair amount of popular cable, you’re going to see a hell of a lot of commercials, and perhaps a buxom lass or two if you’re lucky.
Midway is blanketing the airwaves on MTV, MTV2, SpikeTV, FX, FOX, ESPN, ESPN2, ESPNEWS, Fuse TV, FOX Sports Net and Comedy Central with ads, and stuffing the pages of FHM, the Official PlayStation Magazine, ESPN The Magazine and plenty of top-tier (read: not us) gaming and enthusiast web sites. Trust us, you won’t be able to miss this game. No matter how much you may want to.
Sony’s trying their hand at it with basketball in NBA 06, but with the ill-fated Road to Sunday being shelved, the void left for a similar experience was wide open, and Midway was more than happy to step in with their own offering. Blitz: The League is that offering.
Now that EA has exclusive rights to nearly every televised variation of football, developers have had to get creative. For some, it meant integrating fighting and betting mechanics, but for Midway, it’s been more of a shift to an all-out storyline, and one unencumbered by the restrictions of an official license.
“Blitz: The League is the football videogame that Midway has always wanted to develop given the creative freedom from NFL restrictions,” opines Midway’s chief marketing officer, Steve Allison. “As a result, we’ve been able to focus our efforts on developing an entertaining sports game that also leverages the controversy of what happens both between the lines and beyond in professional sports today.”
The game launches amid a massive advertising blowout, so chances are if you’re a male between the ages of 18-34, and you watch a fair amount of popular cable, you’re going to see a hell of a lot of commercials, and perhaps a buxom lass or two if you’re lucky.
Midway is blanketing the airwaves on MTV, MTV2, SpikeTV, FX, FOX, ESPN, ESPN2, ESPNEWS, Fuse TV, FOX Sports Net and Comedy Central with ads, and stuffing the pages of FHM, the Official PlayStation Magazine, ESPN The Magazine and plenty of top-tier (read: not us) gaming and enthusiast web sites. Trust us, you won’t be able to miss this game. No matter how much you may want to.
