The League Makes Billions!
Well, at least in the minds of some clever Midway marketing people.
Published: September 8, 2005
We almost laughed so hard we clicked the delete button after reading Midway’s amusing little “press release” concerning a multi-billion dollar licensing agreement with The League, the fictional organization created for the next Blitz game after EA decided they wanted to take their football license and go home so nobody else could make NFL games anymore.
Almost.
But then, as we read on, past the ridiculous quotes and giggled at the claims of a 22-year exclusivity deal, we got down to the bottom where we saw a couple of sponsors listed. After visiting the sites and gigging a bit more (we can’t help it, the whole office has been piped with nitrous oxide! HAHAHAHAHA, NOOOOS! HAHAHAHAHA oh God, someone help us), we had to pass on the goodies to you.
Midways marketing department crafted little mini-sites for a sports drink (check out the names of the drinks, they’re awesome), a footwear company (the Stiletto looks incredible) and a restaurant all built around The League.
It shows an impressive level of tongue-in-cheek ribbing at the license once coveted so highly by sports game developers, and once again represents a different approach than the Midway of just a few years back. It’s a good sign of what could end up being the best non-football football game to come out of this whole NFL license mess. We’ll keep you posted when we hear more… which will probably be tomorrow.
Almost.
But then, as we read on, past the ridiculous quotes and giggled at the claims of a 22-year exclusivity deal, we got down to the bottom where we saw a couple of sponsors listed. After visiting the sites and gigging a bit more (we can’t help it, the whole office has been piped with nitrous oxide! HAHAHAHAHA, NOOOOS! HAHAHAHAHA oh God, someone help us), we had to pass on the goodies to you.
Midways marketing department crafted little mini-sites for a sports drink (check out the names of the drinks, they’re awesome), a footwear company (the Stiletto looks incredible) and a restaurant all built around The League.
It shows an impressive level of tongue-in-cheek ribbing at the license once coveted so highly by sports game developers, and once again represents a different approach than the Midway of just a few years back. It’s a good sign of what could end up being the best non-football football game to come out of this whole NFL license mess. We’ll keep you posted when we hear more… which will probably be tomorrow.
