Sony Plans Market Romp
Sony is organising a major marketing blitz for what it believes to be its strongest ever
software line-up.
Published: October 5, 2001
Sony is organising a major marketing blitz for what it believes to be its strongest ever software line-up. Between October and December, Sony is releasing seven games for the PS2 including the critically acclaimed WRC, Airblade, Klonoa 2, Jak and Daxter, and Wipeout Fusion.
Expect the usual extensive advertising for the console itself as well as massive marketing campaigns for all the big games. Naturally there will be advertising across lifestyles and gaming press as well as high profile terrestrial TV and satellite channel blitzing in the build up to Christmas, further TV advertising will carry through to the New Year.
[blockquote]"Whichever way you look at it , either by quality or quantity ,we have the best line-up of software in Playstations history," said Ray Maguire, VP and MD at Sony UK.[/blockquote]PS2 1st party schedule
Time Crisis 2 - October 19th
Airblade - November 9th
Klonoa 2 - November 9th
World Rally Championships - December 5th
Jak and Daxter - December
Wipeout Fusion - December
Moto GP 2 - December
Expect the usual extensive advertising for the console itself as well as massive marketing campaigns for all the big games. Naturally there will be advertising across lifestyles and gaming press as well as high profile terrestrial TV and satellite channel blitzing in the build up to Christmas, further TV advertising will carry through to the New Year.
[blockquote]"Whichever way you look at it , either by quality or quantity ,we have the best line-up of software in Playstations history," said Ray Maguire, VP and MD at Sony UK.[/blockquote]PS2 1st party schedule
Time Crisis 2 - October 19th
Airblade - November 9th
Klonoa 2 - November 9th
World Rally Championships - December 5th
Jak and Daxter - December
Wipeout Fusion - December
Moto GP 2 - December
