Activision Supports New Age Enforcements
It seems that Activision has now joined Electronic Arts as another third-party firm to agree with the recent moves by Kmart and Wal-Mart retailers to enforce the ESRB rating system to a greater degree.
Published: September 11, 2000
It was announced today that Activision would fully support recent moves by Wal-Mart and Kmart to enforce the ESRB rating system for software. In recent weeks, more and more retailers have begun taking stricter measures to curve youth violence. Video games have been at the center of such arguments, and as a result some stores have now decided to support the ESRB rating system to a greater degree.
Earlier this week, Wal-Mart and Kmart announced that they would require to view ID from individuals purchasing games with a Mature (M) rating. Electronic Arts announced this week that they fully supported the recent moves made by these retailers.
Today, Activision further commented on the situation. Ron Doornink; President and COO for Activision stated the following:
[blockquote]"We support the decision of our retail partners to better educate consumers and to require proof of age at the point of purchase."
"With the support of the retail community, the videogame industry's rating system, which is regulated by the Entertainment Software Rating Board (ESRB), will be a more effective tool in helping consumers make age-appropriate purchases for their households."[/blockquote]We will have more on this story as it breaks.
Earlier this week, Wal-Mart and Kmart announced that they would require to view ID from individuals purchasing games with a Mature (M) rating. Electronic Arts announced this week that they fully supported the recent moves made by these retailers.
Today, Activision further commented on the situation. Ron Doornink; President and COO for Activision stated the following:
[blockquote]"We support the decision of our retail partners to better educate consumers and to require proof of age at the point of purchase."
"With the support of the retail community, the videogame industry's rating system, which is regulated by the Entertainment Software Rating Board (ESRB), will be a more effective tool in helping consumers make age-appropriate purchases for their households."[/blockquote]We will have more on this story as it breaks.
